Digital marketing professional planning a marketing campaign

Digital Marketing Certificate Program

$2,750 (discounts available)
Ten-week online classes start monthly
Online with weekly live study sessions
Ziplines Education & Subject Matter Experts

In 2023, marketing was one of the top ten skills that employers look for, according to LinkedIn.

The University of Arizona Continuing and Professional Education Digital Marketing Science Certificate Program is a fully online professional development program that teaches you in-demand digital marketing skills in just 10 weeks.

Who Should Take the University of Arizona Digital Marketing Certificate Program?

This noncredit program is open to all. You do not need prior digital marketing experience. This program is ideal for:

  • Recent college graduates
  • Marketing professionals (1-5 years experience) looking to update their skill sets
  • Experienced professionals re-entering the workforce
  • Working professionals looking to make a shift into digital marketing or become more knowledgeable about other aspects of business
  • Entrepreneurs seeking to grow their business by utilizing a set of digital marketing tools

What You Will Learn

  • Marketing analytics, marketing strategy, search engine optimization (SEO), paid search, paid social, content marketing, email marketing and more.
  • How to use artificial intelligence (AI) and ChatGPT in digital marketing.
  • How to use in-demand tools including Google Analytics, Google Ads and HubSpot.
  • You will also complete a Strategic Digital Marketing Playbook, applying your digital marketing skills in a real-world context.

Earn In-Demand Digital Marketing Certifications

You will earn the following industry-recognized certifications that demonstrate your practical knowledge and skills:

  • Google Ads Search Certification
  • Google Analytics Individual Qualification
  • Hubspot Email Marketing

Career Support

Get the support you need to meet your career goals, including:

  • Resume and cover letter review
  • LinkedIn profile optimization
  • Small-group workshops on topics such as negotiating tips, how to effectively communicate your skills, and Q&As with hiring managers/recruiters
  • Access to career coaching

Class Schedule and Format

Class Dates: Classes start monthly

Format: The convenient online format allows you to learn from any location in Arizona or around the world.

The ten-week class includes weekly on-demand online learning content such as videos and reading, plus assignments to reinforce your learning and provide you with practical hands-on experience. All activities can be completed online, on your own schedule, each week.

You can also attend optional (but recommended) mentor-led live broadcasts once a week via video conference.

You should expect to spend 8-10 hours per week working independently (learning, working on assignments), plus an additional 1-2 hours per week attending the optional weekly mentor-led live broadcasts.

What Is Included in the Digital Marketing Certificate Program

  • Approximately 90 hours of learning
  • Technology certifications: Google Ads Search Certification, Google Analytics Individual Qualification, and HubSpot Email Marketing
  • Digital badge and digital certificate of completion upon successful completion of course

Paying for Your Certificate Program

Payment plan options are available for qualifying participants. Payment plan options may include additional fees.

Discounts are also available for veterans and for University of Arizona alumni and staff members.

This program is offered in collaboration with Ziplines Education.