Digital marketing professional planning a marketing campaign

Digital Marketing Science

$1,799 (discounts available)
Ten-week online classes start monthly
Online with weekly live study sessions

In late 2020, LinkedIn identified Digital Marketer as one of the top 10 in-demand and growing jobs nationwide.

University of Arizona Continuing and Professional Education Digital Marketing Science is a fully online professional development program that teaches you the fundamental skills you need to join this rapidly growing profession, in just 10 weeks.

Who Should Take University of Arizona Digital Marketing Science?

This noncredit program is open to all. You do not need prior digital marketing experience. This program is ideal for:

  • Recent college graduates
  • Marketing professionals (1-5 years experience) looking to update their skill sets
  • Experienced professionals re-entering the workforce
  • Working professionals looking to make a shift into digital marketing or become more knowledgeable about other aspects of business
  • Entrepreneurs seeking to grow their business by utilizing a set of digital marketing tools

What You Will Learn

  • Marketing analytics, marketing strategy, search engine optimization (SEO), paid search, paid social, content marketing, email marketing and more.
  • How to use in-demand tools including Google Analytics, Google Ads and HubSpot (and earn industry-recognized certifications and qualifications that demonstrate your practical knowledge and skills).
  • You will also complete a Strategic Digital Marketing Playbook, applying your digital marketing skills in a real-world context.

Class Schedule and Format

Class Dates: Classes start monthly

Format: The convenient online format allows you to learn from any location in Arizona or around the world.

The ten-week class includes weekly on-demand online learning content such as videos and reading, plus assignments to reinforce your learning and provide you with practical hands-on experience. All activities can be completed online, on your own schedule, each week.

You can also attend optional (but recommended) mentor-led live broadcasts once a week via video conference.

You should expect to spend 4-6 hours per week working independently (learning, working on assignments), plus an additional 1-2 hours per week attending the optional weekly mentor-led live broadcasts.

What Is Included

  • Approximately 80 hours of learning
  • Technology certifications: Google Ads Search Certification, Google Analytics Individual Qualification, and HubSpot Email Marketing
  • Digital badge and digital certificate of completion upon successful completion of course

Paying for Your Course

A payment plan option is available. Discounts are also available for veterans and for University of Arizona alumni and staff members.

This program is offered in collaboration with GreenFig.