About this course
The Strategic Digital Marketing Certification is a fully online, self-paced course that teaches professionals how to plan, execute, and measure digital marketing campaigns across every major channel and platform.
Learners develop a thorough understanding of digital marketing strategy, including how to use social media, SEO, SEM, content marketing, mobile marketing, and AI-powered tools to reach target audiences, build brand equity, and drive measurable results. The course also addresses the ethical responsibilities that come with marketing in a data-driven digital environment.
No prior marketing knowledge is required. This course is designed for working professionals, business owners, entrepreneurs, and career changers at all experience levels. Earn a Digital Badge of Completion from the University of Arizona Online Professional Studies upon successful completion of the course.
What You'll Learn
Apply What You Learn
The course content connects directly to real marketing work. Here is what you will be able to don on the job.
- Plan and launch campaigns across social media, search, email, and mobile channels
- Target the right audiences using platform data, demographics, and behavioral insights
- Optimize content for search using SEO best practices and keyword strategy
- Manage paid search ads in Google Ads and track performance against ROI goals
- Read analytics dashboards and use data to improve campaign results
- Recognize and respond to ethical risks in digital advertising and data privacy
Who Should Take This Course
This course is designed for anyone who wants to build practical, in-demand digital marketing skills. No prior marketing experience is required.
- Marketing professionals looking to formalize their digital skills and stay current across channels, tools, and platforms
- Business owners and entrepreneurs who want to grow their brand, reach customers online, and manage their own digital marketing efforts
- Career changers seeking to move into digital marketing, social media, content, or communications roles
- Communications and PR professionals expanding their skill set to include digital strategy, SEO, and paid media
- Recent graduates building foundational marketing knowledge to compete in a digital-first job market
- Anyone managing social media for an organization who wants a stronger strategic foundation behind their day-to-day work
Course Information
This is a fully online, self-paced course delivered through the University of Arizona Online Professional Studies. Enroll and begin on your own schedule.
A score of 80% or higher is required to pass each module quiz, each hands-on challenge, and the final certification exam. All assessments may be retaken an unlimited number of times. Pass the final exam to earn your Certificate of Completion from Arizona Online Professional Studies.
You do not need to be located in Arizona or be a University of Arizona student to take this program.
Upon successfully completing the course and passing the final exam, you may apply for University of Arizona credit through the credit-by-exam process. You must be accepted to the University of Arizona to be eligible.
Get Started with the Strategic Digital Marketing Certification
Registering is easy. No application required. Start anytime.
Cost:
- $595
Credential:
- Digital Badge from the University of Arizona Online Professional Studies